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Writer's pictureTod'Aérs Staff

Pléiades Neo displays the iconic Macy's Thanksgiving Day Parade 2023 from space


Capturing the Macy’s Thanksgiving Day Parade from Space


On November 23rd, the iconic Macy's Thanksgiving Day Parade in Manhattan, New York, returned to the streets, and the Pléiades Neo satellites were there to capture the event from space. With perfect weather conditions, Pléiades Neo managed to document this grand event, showing the parade's route starting at 77th Street in Central Park West and ending at Macy's Herald Square on 34th Street. The very-high resolution imagery allowed us to see the crowds gathered around Macy's and Madison Square Garden, highlighting the exceptional detail and precision that Pléiades Neo brings to Earth observation.


Advancing Earth Observation with Pléiades Neo


Experience the forefront of Earth observation innovation with Pléiades Neo, Airbus's leading optical constellation featuring two identical 30cm resolution satellites renowned for their ultimate reactivity. Since its launch in 2021, this innovative constellation has revolutionized the landscape of Earth observation-based services, setting new standards of precision and reliability. Funded, manufactured, owned, and operated entirely by Airbus, Pléiades Neo reflects our unwavering commitment to excellence. Through meticulous optimization of every stage of the imagery acquisition and delivery cycle, we guarantee the provision of top-level Earth observation services.


Technical Excellence and Capabilities


Pléiades Neo provides users with 30cm native resolution satellite imagery, including reactive tasking capabilities and intraday revisit over any point on Earth. Our exquisite-class system offers high geolocation accuracy and deeper spectral band information, allowing more insights to be derived for various applications. These satellites, exclusively financed, manufactured, owned, and managed by Airbus, signify a leap forward in Earth observation capabilities for commercial, institutional, and governmental users. Comprising two identical spacecraft, each with a very-high resolution of 30 cm, the Pléiades Neo constellation is set to revolutionize Earth observation. The constellation offers rapid tasking and the capability to revisit any point on Earth at least daily.


Unmatched Data Accessibility


The satellites collectively contribute around 1,000,000 km² of imagery to Airbus' repository daily. The acquired data is effortlessly accessible through Airbus' OneAtlas digital platform, offering immediate access to fresh and archived data, as well as powerful analytics tools. Their very-high resolution imagery is characterized by an unparalleled level of detail, enhancing image analysis for both human experts and machine learning algorithms. This level of detection improves object recognition, providing a wealth of information for various applications.


Pléiades Neo: A New Era for Geospatial Applications


The Pléiades Neo constellation excels in geolocation accuracy and spectral band information, facilitating a range of applications. The satellites are instrumental in risk analysis and damage assessment for natural hazards. Airbus' Pléiades Neo satellites herald a new era in Earth observation, furnishing users with unmatched data quality, frequent updates, and extensive applications across various sectors. This advancement underlines the pivotal role of Pléiades Neo in reshaping Earth's observation-based services in an ever-evolving information-driven world.


Applications and Sectors


Pléiades Neo's advanced imaging capabilities serve a wide range of sectors, providing critical data for various applications:


  1. Urban, Land Administration, and Mapping: Pléiades Neo offers optimum reactivity and accuracy to address today's land administration and city management challenges. The very-high resolution imagery supports detailed urban planning, infrastructure development, and effective land use management.

  2. Civil Engineering and Infrastructure: Reliable and precise data supply supports project planning and monitoring of assets. Pléiades Neo's detailed images aid in the construction and maintenance of infrastructure, ensuring projects are completed efficiently and safely.

  3. Oil, Gas, Mining, and Energy: Precise and fresh data optimize project planning and asset exploration, production, and monitoring. The very-high resolution imagery assists in identifying resources, planning extraction activities, and monitoring environmental impacts.

  4. Maritime: Providing reliable data for enhanced maritime surveillance ensures safer operations and facilitates swift decision-making. Pléiades Neo helps in tracking ships, monitoring maritime traffic, and ensuring compliance with maritime regulations.

  5. Agriculture: Offering accurate and precise data addresses growing agricultural challenges and meets sustainability demands. The imagery supports crop monitoring, precision farming, and resource management, leading to more sustainable agricultural practices.



Future Prospects for Pléiades Neo


The prospects for Pléiades Neo are promising, with continuous advancements expected in satellite technology and data processing capabilities. As Airbus continues to innovate, the Pléiades Neo constellation will likely see enhancements in resolution, revisit frequency and analytical tools. These developments will further expand the applications of Pléiades Neo, making it an indispensable tool for sectors ranging from environmental monitoring and disaster management to defense and urban planning. With its ongoing commitment to excellence and innovation, Airbus is poised to lead the future of Earth observation, offering unparalleled insights and data quality to users worldwide.

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